I might have missed this in the past, but it seems Google has finally decided that geo targeting usage might not always be in the browsers best interest. Then again, it could simply be another part of a deeply cynical ploy to get more clicks on the ads being displayed in the US!
I digress; here’s the latest feature I’ve noticed on the UK version of Google:
Nothing spectacular? In itself, no but when you take into consideration Googles acquisition of ITA there a new source of revenue/data gathering potential becomes visible. Online shoppers are well aware that, in many cases, you can buy goods from abroad for less than you can in the UK. Yes, there is tax to be paid but does everyone really pay it?
Travellers have long known that there are huge savings to be had on flight tickets when you buy them overseas i.e. instead of buying a ticket from the UK to the US from a British tarvel agent you buy the same ticket from a US supplier. It could just be another conspircay theory but do you really think Google does something like this without having a price tag assigned to it?
As SEO’s/link builders we’ve now got an even more impressive array of weapons in our link building arsenal. It’s time to start using them.